Leadership Begins With Understanding How People Think, Act & Feel
To see a video explanation from TEDx Creative Coast, click here
EXPLORE THE BRAIN: REPTILIAN • LIMBIC • NEOCORTEX • PREFRONTAL
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Each minute, your brain is bombarded with 12 million bits of information.
Your conscious brain can only process 40 bits every minute.
Understanding what your brain does with the other 11+ million bits makes all the difference in leadership, performance and engagement.
The “information processing” part of your brain is divided into four networks, moving from the back of the neck to the forehead: Reptilian, Limbic, Neo-cortex, and Prefrontal Lobes.
The Reptilian Network is largely unconscious and functions for self-protection. It asks: “Am I safe?”
The Limbic Network focuses on tribal belonging and asks: “Am I respected and included?”
The Neocortex is the center of rational, conscious function, where we recognize patterns and deal with objective and subjective issues.
The Prefrontal Lobes are our center of creativity, imagination and problem-solving skills.
These networks behave sequentially at roughly 472 mph. You can’t get to the Prefrontal Lobes without dealing faithfully with the Reptilian, Limbic and Neocortex.
Leaders often want to jump in and lay out a grand vision, set complicated goals and back themselves up with lots of data. But when we neglect the necessary work of safety, respect and inclusion, we are setting ourselves and our colleagues up for failure. Because the brain only processes new information one way – sequentially.
This is the way we’re wired.
At RapidChange, we give you the insights and tools necessary to get the most from the Sequential Brain: yours, your colleague’s and your organization’s “collective brain.”
Having a more informed understanding of your brain’s function can change the way you think about yourself and others. It will give you insight into how to be more effective and more influential
To do this you don’t need expensive machinery or a neuroscience degree. The brain is immensely complex, but understanding it does not need to be complicated. If you know the basic landmarks, you can get your bearings. And when you’re navigating business decisions, the workplace or your personal life, getting your bearings makes all the difference.
Business, after all, is the interaction of people and people are defined by how they Think, Act & Feel.



